We help casinos
with AI and crypto.

A small consultancy for licensed online casino operators. We work on player acquisition, AI automation, crypto payments, and day-to-day operations, usually alongside your own team.

Leon Claassen, founder of Casino Consultants

Leon Claassen · Founder & CEO

10 yrs with casino operatorsMarketing · AI · CryptoEU · Africa · LATAMLicensed operators only

What we do.

You work directly with Leon. What each side owns is agreed with your team up front.

01

Player Acquisition

Understand what a player costs and what brings them back. Build acquisition around sustainable economics.

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02

AI Automation

Give support and operations useful assistance. Keep sensitive decisions with trained people.

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03

Crypto Payment Processing

Pick a crypto processor that fits your markets, your players, and the way your finance team works.

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04

Crypto Implementation

Connect deposits, withdrawals, and treasury to the platform. Make every movement of funds traceable.

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05

Operational Efficiency

Simplify the vendor stack and the work around it. Give your team clearer processes and useful reporting.

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Not sure where to start?

Most projects begin with a two-week review of one area. Email Leon with what you are working on.

Crypto payments.

For operators adding crypto deposits, or reviewing the setup they already have.

That covers choosing a processor, how funds are held and settled, and making sure finance can reconcile all of it.

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01

Accepting crypto

Deposits and withdrawals in the coins and networks your players actually use, with conversion to EUR where you need it.

02

Choosing a processor

Fees, settlement, custody, and support compared on the same terms, with the quotes in writing.

03

Custody and treasury

Who holds the funds, who approves payouts, and how liquidity is managed.

04

Reconciliation

Processor records matched to your platform and your books, so finance is not chasing exceptions.

How we work.

01

Diagnose

About two weeks of audits, interviews, and numbers. Find the constraint before picking the tool.

02

Design

A roadmap and business case with priorities, owners, and a clear definition of done.

03

Deploy

Implementation alongside your team and vendors. Test the normal path and the exceptions.

04

Hand over

Playbooks, dashboards, and training. Your team leaves able to run the system.

Leon Claassen, founder of Casino Consultants

Leon Claassen · Founder & CEO

Meet Leon.

Leon Claassen has worked with online casino brands for about ten years, starting in freelance marketing and affiliate programs and moving into product and payments. These days most of his work is AI and crypto payments for licensed operators.

More about Leon

From the blog.

All articles
AI

What an AI-Native Casino Looks Like

A practical view of AI in casino support, KYC, CRM, payments, and reporting, with human judgment kept where it belongs.

5 min readRead
Crypto Payments

How to Choose a Crypto Payment Processor for a Casino

A practical way to compare crypto payment processors on settlement, security, payouts, and the contract terms behind the fee.

6 min readRead
Acquisition

Where AI Pays Off in Casino Player Acquisition

Where AI can improve casino acquisition and retention work, and where strategy, compliance, and human judgment must stay in charge.

6 min readRead

Contact

Have a question about your setup?

Send a short note on what you are working on.

Book a call